O2 targets PAYG market with cut price 4G tariffs

O2 targets PAYG market with cut price 4G tariffs

O2 is ramping up its drive for greater 4G marketshare with the launch of new cut price PAYG tariffs.

The new tariffs, called Big Bundles, come with three levels - £10 per month, £15 per month and £20 per month.   Each Big Bundleoffers double the minutes, texts and data of the previous Big Bundle. The £15 and £20 options also include 4G for no extra cost, dependant on 4G coverage and handset type. 

Big Bundles, available from this week, give customers the choice of one of three Big Bundles costing £10, £15 or £20 per month, with each offering double the minutes, texts and data of the previous Big Bundle. The £15 and £20 options also include 1Gb and 2GB of 4G respectively at no extra cost, dependant on 4G coverage and handset type. 

Big Bundle customers can move up or down the options each month. Whichever Big Bundle customers select, they can also choose from a range of Bolt Ons including two daily Bolt Ons offering more minutes, and three monthly Bolt Ons offering more data.

Phil Maple, general manager consumer at O2 said: ‘We have a strong history of innovation in the Pay & Go market, having created a range of market leading tariffs and offers for our customers.Our Big Bundles give customers complete flexibility and control over how much they spend, as well as allowing them to do more with 4G included at no extra cost.’

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