Good news for anyone on EE and planning a holiday this summer. The network has announced that customers travelling to Europe will receive cheaper roaming bills.
The announcement comes in anticipation of upcoming regulation from the European Union on mobile roaming, which will bring down the cost of using mobile devices across the EU 28 member states in December 2015.
A spokesperson for EE told Mobile: ‘In line with the EU directive which takes effect from 1 July, we will be reducing our European roaming prices for calls, SMS and data.’
A newly released bundle gives customers unlimited calls and texts in Europe for just £2 a day.
EE also offers a range of roaming data add-ons which last 24 hours, a week or a month - or until the allowance has been used up - so customers might be prompted to buy another one while they're still abroad.
When customers are abroad, they simply need to switch on roaming data, open their browser and they’ll see all the data add-ons available. They will be instantly connected and won't be charged for this.
New charges while in Europe will be as follows:
Rob Jones, European MD of Truphone, a global mobile network that operates its service internationally believes that although these industry moves are a step in the right direction, the battleground is shifting from cost to international call and data quality.
Jones said: “We’re glad to see the industry reacting to EU regulations and reducing roaming prices, but for our customers last year mobile data usage increased five-fold in some places.’
‘The urgent need for European businesses is right now – waiting 18 months to bring EU roaming regulations into force and limiting it to Europe isn’t enough for businesses competing in a global economy today,’ he added.
Truphone recently announced Truphone World, which will give businesses customers access in 66 countries just as they would at home, with high speed data, high quality calling.