After refusing to comment yesterday on reports that UK and Ireland chief Simon Stanford is quitting, Samsung has today issued a qualified rebuttal.
'Samsung can confirm that Simon Stanford has not left UK operations and remains the Vice President of the IT and Mobile Division for the UK and Ireland.' said the company this afternoon.
But the company's denial stopped short of asserting that Stanford's relationship with Samsung is on a normal footing, or that he will continue in his role on a long term basis.
Mobile understands that senior trading partners have been pressing for clariifcation and have been told a similar thing. They remain sceptical about the explanation.
If Standford does depart, Martin Boerner, head of the German division of Samsung, is tipped as a possible interim successor.
The turmoil surrounding Stanford follows the departure of Scott Kim, director of sales and marketing at Samsung Electronics, two weeks ago.
The developments come alongside a major review into stock holding issues and falling smartphone sales in the UK division. The review is being conducted by a team from the German office, led by Boerner, on the orders of Samsung HQ in Korea. It follows disappointing sales of the Galaxy S5 in the UK and the failure of the UK team to meet ambitious sales targets this year.
Sources say Samsung's UK sales team were expected to sell 100,000 Galaxy S5 smartphones a week but were achieving less than 60,000. This in turn resulted in an oversupply of Samsung stock, sources claim.
Stanford became VP of Samsung UK and Ireland in October 2009 . He oversees Samsung’s mobile, tablet, wearable tech, computing, digital imaging, memory and 4G LTE core network divisions. He joined Samsung from O2 where he was head of connected markets.
A Samsung spokeswoman said: 'We don't comment on rumour or speculation.’
Updated 15:35 3 June 2014