Samsung confirms Stanford to leave business

Samsung confirms Stanford to leave business

Samsung has finally confirmed that Simon Stanford, head of its UK IT & Mobile Division, is to leave the business. Rob Orr, Samsung VP of European enterprise business UK, is to take over his role in the interim.

In a statement the company said: ‘Samsung UK can confirm that Simon Stanford has left the business and that Rob Orr, Vice President of European enterprise business at Samsung Electronics will now lead the UK IT & Mobile Division until a permanent appointment is made. Samsung is extremely grateful for all that Simon has achieved in his successful five years with the business and wishes him all the best for his future endeavours.’

Rumours that Stanford was set to leave the business have been circulating for sometime in the industry, culminating two weeks ago.

The rumours surfaced amid reports of a major review at Samsung into stock holding issues and falling smartphone sales in the UK division. The review is being conducted by a team from the German office, led by Boerner, on the orders of Samsung HQ in Korea. It follows disappointing sales of the Galaxy S5 in the UK and the failure of the UK team to meet ambitious sales targets this year.

Sources say Samsung's UK sales team were expected to sell 100,000 Galaxy S5 smartphones a week but were achieving less than 60,000. This in turn resulted in an oversupply of Samsung stock, sources claim. 

Stanford became VP of Samsung UK and Ireland in October 2009. He oversees Samsung’s mobile, tablet, wearable tech, computing, digital imaging, memory and 4G LTE core network divisions. He joined Samsung from O2 where he was head of connected markets. 


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