Telefónica’s O2 customers can now pay for purchases in the Google Play store with direct carrier billing. The Charge to Mobile service will allow O2’s customers to buy digital content such as apps, films, TV, music and electronic books and magazines using the payment method.
When making purchases from the Google Play Store, shoppers will be charged directly to their monthly mobile phone bill or their Pay & Go phone credit. The new billing procedure is proving a popular method of payment for digital products and services. It removes the need for registration processes and entering card numbers and PIN codes. Once a customer registers on Google Play, he/she can make purchases up to an order limit of £30.
The Charge to Mobile option provides sellers with a new payment channel. Over 100 merchants are now using Charge to Mobile in the UK through O2, according to the company, with over 10 million transactions having been made on O2 alone. The payment service has been proven to increase conversion by up to 400%.
The new service offers O2’s Android customers a different method of payment, which is quick, safe and simple to use, said David Plumb, director at Telefónica digital UK.
He added that the integration of Charge to Mobile into Google Play will be “an integral step forward in making Charge to Mobile a customer favourite for mobile payment methods in the UK”.