Bango’s Payment Platform, used by app stores for direct operator billing, is now available to selected digital merchants. Payments are now available beyond the app stores, to mobile websites and HTML5 web apps, said the company this week.
Bango builds integrations into more than 130 mobile network operator billing systems, connecting up to app stores, including Google Play, Windows Phone Store, Facebook, BlackBerry World and Firefox Marketplace. The Bango Payment Platform today supports huge transaction volumes of its partners.
The resulting payment system enables consumers to buy apps, games, music and other digital content “with one click, placing the charge on their mobile phone bill, without the need to register personal details”, said Bango.
The high-quality app store payment platform is now available to digital merchants selling directly to consumers. Bango Payment for digital merchants leverages the same robust infrastructure to deliver industry standard payment flows across all devices - smartphones, tablets and desktops.
Merchants can now access the same technology, systems, networks, data centres, processes and integrations as the major app stores. Bango Payment will initially be available to selected digital merchants in high-value strategic markets, beginning in the UK.
“Bango is uniquely positioned to bring app store quality payments to digital merchants,” said Ray Anderson, chief executive of Bango. “Bango has completely rejected Premium SMS payment, in favor of quality, direct operator integrations and uniquely authenticates users for one-click payment, even on Wi-Fi.”
By bringing these capabilities to the reach of digital merchants, Bango is promoting the “best possible user experience, raising the bar for operator billed payments worldwide”.