More than one hundred partners attended the Vodafone’s Partner Day event today (26 June) at the Lowry Hotel in Salford Quays, near Manchester.
Speaking from the event, Vodafone Partner Services’ chief Rob Mukherjee told Mobile that this was the second year Vodafone had invited both fixed line and mobile resellers to the event, marking the operator’s transition to a ‘total communications company’.
He praised Vodafone partners for their performance in the unified comms market which had seen strong growth in partner sales of the operator’s mobile, fixed line and One Net services, as well as more recent products such as Office 365 and Vodafone’s Mobile device management solutions.
Vodafone partners attended a range of talks on Vodafone’s unified comms strategy, which is focused on driving partner sales beyond mobile across all its unified comms portfolio.
The event also gave partners the chance to network with key industry players and learn more about Vodafone’s array of unified comms services which include mobile, fixed line, broadband and data services as well as One Net and more recent products such as Office 365 and Vodafone’s Mobile Device management Service.
A new accreditation was also formally unveiled at the event. Dubbed the Solutions Pioneer accreditation, it is open to all partners and is aimed at incentivising partners to sell more unified comms products by providing commercial incentives, priority services and marketing benefits.
A number of improvements to Vodafone’s service model were revealed, including the introduction of new premium services for partners, such as dedicated service managers and onboarding managers.
Vodafone SME sales director Nick Birtwistle said demand was rising for companies' communications services to be consolidated under one provider, fuelled by rising confidence as the economy improves. He said Vodafone’s £1bn investment in its network and the launch of its 4g services, as well as its ability to offer both fixed and mobile services placed it in a unique position to take advantage of rising market demand for unified communications. ‘Our infrastructure in terms of fixed, mobile and cloud services is the best – and we can bundle those services in a unique way across all three platforms.’
Both Mukherjee and Birtwistle emphasised the pivotal role Vodafone’s b2b channel partners play in Vodafone’s total communications strategy.
Birtwistle said with rising demand for unified comms and research showing over 40% of SMEs would choose an indirect partner to supply their communications services, the importance of Vodafone’s partners to its total communications strategy ‘had never been higher.’