Demand for larger screens rising rapidly

Demand for larger screens rising rapidly

Smartphones with screens of 4.9 inches made up a quarter of all mobile phone shipments during the first quarter of 2014, according to a new report by tracking firm Context. The data highlights how demand for large-screen phones is growing among UK consumers.

Context monitors the shipments of mobile phones to UK-based suppliers, resellers and businesses. The data revealed the dramatic rise in the interest in smartphones with screens of 4.9 inches or above.

Shipments of phones with screens of over 4.9 inches grew from 7% of total deliveries in the first quarter of 2013 to 23% in the same period in 2014, according to the report. Meanwhile, mobile phones with screens below 4.2 inches dropped from accounting for 62% of shipments in the first quarter of 2013 to 48% in the first quarter of 2014.

The growing interest in larger smartphones signifies a move away from Apple’s 3.5-inch iPhone 4 and 4S, and the 4-inch iPhone 5, 5C and 5S. Apple is rumoured to be releasing an iPhone with a larger screen later this year.

To meet the consumer appetite for larger smartphones, Jeremy Davies of Context said that Apple will have to produce a 4.7-inch phone.

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