Samsung Mobile has poached senior account director Mark Seaman from arch-rival Apple.
Seaman will take on the newly created role of head of tablets, Mobile has learnt.
Seaman, who was Apple’s account director for Dixons Retail and UK mass merchants, will report to Rob Orr, who recently took on the role of interim head of Samsung Mobile and IT division, following the departure of Simon Stanford last month.
Seaman will oversee the tablets division of Samsung with a brief to drive up sales, work closely with Samsung’s partners and push tablets into the connected market.
Until Seaman’s arrival the tablets division was overseen by Andrew Glass, Samsung Mobile and IT commercial director, who also heads up the smartphone division. However a restructuring has seen the tablets business hived off into a separate division.
Seaman brings a wealth of experience and contacts in the retail sector. His role at Apple saw him head up Apple’s relationship with Dixons Retail, running a team of national account managers and overseeing 50 Apple sales consultants in Dixons stores.
Seaman also looked after Apple’s mass merchant business, with responsibility for Tesco, Asda and Sainsbury’s.
His previous roles include Polaroid sales director, SMB director at Lexmark and sales manager at Ingram Micro.
A Samsung spokeswoman said: 'We can confirm Mark Seaman will be joining the Samsung UK business.'