UK-based Apple users generate the greatest share of mobile traffic in the country, according to a new study by Chitika Insights. The research firm analysed millions of smartphone ad impressions during a week in June, and found that Apple devices were responsible for 48.9% of the impressions, a slight drop from 49.7% recorded in January.
Samsung followed with 22.8%, an increase of 1.4% from 21.4%, following strong publicity for its Galaxy S5 launch. BlackBerry came third, falling 1.3% to 15%. Meanwhile, HTC, Nokia, Sony, Google, and Motorola each represented 3.1% or less of traffic during the period.
With a new iPhone model expected this autumn, Chitika predicts that Apple will retain its near 50% usage share by year end with Samsung remaining in second position.
Chitaka's data on BlackBerry highlights how mobile phone users are opting for alternative brands. 'With this report’s usage statistics, paired alongside surveys pointing to a growing number of UK-based BlackBerry users switching to other platforms, expect BlackBerry’s usage share in the country to continue to slip gradually moving forward,' said the company.
'As for the remaining players, while growth for some should be anticipated, it’s unclear if any will take a substantial jump in usage share in the near future.'