EE has clinched a major MVNO partnership deal with the Post Office, after seeing off fierce competition from rival mobile operators.
The MVNO will launch immediately across 50 of the Post Office’s 11,500 branches, as well as online and over the phone, before rolling out across its retail estate later this year.
The Post Office MVNO, first tipped by Mobile in August 2012, is throwing down the gauntlet to rival budget MVNOs including Tesco Mobile, ASDA Mobile and Mobile by Sainsbury’s. It has pledged to challenge established providers by offering value for money, transparency and simple, easy to understand tariffs.
It is a major coup for EE and follows closely on the operator's MVNO deal with BT in March this year. Other EE MVNOs include Phones 4u's Life MVNO, Asda Mobile and The Co-operative MVNO.
The MVNO is the Post Office’s latest move into the telecoms sector where it already offers cut price broadband and home phone services to nearly half a million customers.
It is also part of a major £1.3bn modernization programme which has already seen more than 2,200 branches revamped, a wider range of services provided and opening hours extended.
In a statement the Post Office said: ‘The launch will enable people across the UK to meet all their telecommunication needs with one of the most trusted brands on the high street, visited by millions of customers every week.’
Martin George, CCO at the Post Office, said: ‘Our research tells us that people are seeking greater value, with one in three of those surveyed saying they intended to move away from one of the mainstream providers for their next service.
‘We believe we are in an ideal position to offer a genuine alternative with over a third (36%) also saying they would consider us as their mobile provider. This is a fantastic vote of confidence in the Post Office brand – voted one of the most trusted brands in the UK.
He added: ‘Launching our own mobile service, using EE’s network, is a significant milestone in the Post Office’s journey of change and a testament to our continuing efforts to offer more essential services for our customers.’
‘Our network of over 11,500 branches combined with our online, and call centre presence, gives us the perfect platform to become one of the most credible providers of mobile services in the market.’