British luxury mobile phone brand Vertu has partnered with Midlands-based car maker Bentley to launch a Vertu for Bentley mobile phone this autumn. The October launch will be followed by four more phones as part of a five-year deal, according to the partnership.
The mobile phones will offer exclusive Bentley content that appeals to 'drivers, travellers and brand enthusiasts' alike, said Bentley in a company statement.
Wolfgang Dürheimer, chairman and CEO of VW-owned Bentley Motors, said: 'Bentley’s new partnership with Vertu brings together two world-leading brands, defined by their commitment to performance, luxury and customer experience.'
He added: 'The collaboration expands Bentley’s luxury range into the cutting-edge world of mobile communications and offers customers a new way to experience the world of Bentley.'
Vertu chief executive Massimiliano Pogliani said the partnership will allow the company to 'fully integrate' with the Bentley brand.
'Phones will be jointly designed by the Vertu and Bentley design teams, based on a relationship that goes far deeper than the utilisation of materials and cues on design,' he said.
'We’re confident that the Vertu for Bentley phones will appeal to our mutual customers' desire for sophistication, craftsmanship and precision engineering.'
Vertu launched the Signature Touch phone in June.
Jeff Dodds, has been appointed Managing Director of Mobile at Virgin Media
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