BT targets SMEs with launch of BT One Phone

BT targets SMEs with launch of BT One Phone

BT has thrown down the gauntlet to mobile operators with the launch of BT One Phone, promising to cut SME’s phone bills by upto 50%.

The launch follows a eight month trial with nine customers which BT said delivered customers savings of between 20% to 50%.

The service which will be sold both directly and via a network of over 1,000 BT resellers, brings together fixed, mobile and data services under one solution, hosted in the Cloud and delivered on a mobile phone. It is targeted at companies with between 20 to 250 employees with plans to widen the offering to both larger and smaller businesses in the future.

BT One Phone comes with a dedicated in-house mobile network installed in customer’s premises, with BT promising call quality equivalent to landline.

Phones with a BT One Phone SIM automatically connect to the in house mobile network when in range transferring to BT’s EE MVNO outside of the office.

BT One Phone also uses 4G and its network of Wi-Fi hotspots to give voice and data connectivity both in and around the office as well as in the field.

The operator also promises a dedicated data transmission link to manage call traffic back to BT’s national network, to prevent company data or internet traffic surges impacting on customers' call capacity and quality.

The service also comes with a dedicated project manager to oversee installation, who is present on site when the service goes live and on hand for another two weeks. Customers can also call a dedicated BT One Phone help desk.

BT is also rolling out regional centres of excellence within the next six months to provide further support to customers.

Graham Sutherland, CEO at BT Business said: ‘With an increasingly mobile and demanding workforce, businesses need communications technology that is as flexible as they are. Missed calls mean missed business.’

He added that BT One Phone, ‘combined with the upcoming launch of our 4G services demonstrates our ongoing commitment to the increasingly mobile UK workforce.’

The Cloud based service allows call management services  such as call forwarding and hunt groups  on employee’s mobiles. it also includes BT One Phone portal, giving businesses control over their own call settings, without the need for technical support.

BT One Phone also provides inclusive ‘On-net’ internal calls between users within a business, a choice of company shared bundles or unlimited voice or text tiers, and access to in-depth billing data to help customers control their costs.

BT said the hosted solution has limited upfront investment, no separate maintenance contract and did not require heavy investment as a business grows.

The operator also promises the service will deliver competitive tariffs which will see significant savings.


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