Nokia adds Tech Data Mobile to its distributor stable

Nokia adds Tech Data Mobile to its distributor stable

Tech Data Mobile has finally confirmed its appointment as UK distributor for Lumia phones.

The deal, revealed by Mobile two weeks ago, sees the distributor working with Nokia (now rebadged as Microsoft Devices Group) to target the IT market.
Peter Hubbard, MD of Tech Data Mobile, said the distributor will target companies looking at migrating to Office 365 and other cloud services.

He said: ‘Organisations are looking at new approaches to meet the expansive needs and expectations of today’s ultra-mobile workers. With extended support ending for Windows Server 2003 and Small Business Server 2003 in a year’s time, customers are reviewing their software strategy too, and many are actively looking at Office 365 and other cloud applications. They need to, because users are demanding a more flexible approach – and want to access data and apps on all kinds of devices.
‘The arrival of Microsoft’s new devices range is the perfect opportunity to open up a conversation around mobility strategy with customers. Given the chance to use the very latest Windows-based smartphones and mobile devices from Microsoft, businesses are going to respond positively. They will do that because it means full integration and full compatibility with existing systems. It will also pave the way for a smooth migration to a hybrid infrastructure that delivers total mobility and gives users the freedom to use all kinds of devices and to access data at all times. Today that not only is expected, but essential.’
Tech Data Mobile said the deal will also open up the opportunity to Microsoft’s IT resellers to move into the mobile market, offering smartphones as well as laptops and tablets, for a fully integrated solution.

 This will also extend the potential for licensing and added-value sales, Hubbard added. ‘Resellers can now meet the Microsoft needs of their customers, end-to-end. That’s going to help boost revenues from licensing and services as well as product sales, and bring the reseller and the customer even closer together.’
Resellers will also be able to boost annual revenues by offering transition management and consulting opportunities  with cloud-based solutions, Hubbard added.
Howard Spragg, account director at Microsoft’s Devices Group said: ‘We have strong ambitions for our Lumia devices in the B2B market and we’re delighted to welcome Tech Data UK to partner with us in order to achieve our ambitions together.’

Tech Data will offer a support and marketing programme for the Nokia range of Windows Phone devices. This will includes training and skills development, webinars and briefings and a whole range of sales and marketing aids and initiatives.

The distributor said it would stock the complete Nokia Lumia family of Windows devices, including the 630, 635, 930, 1320, and 1520 smartphone and tablet solutions. 


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