EE, Huawei, Qualcomm and the BBC have teamed up to highlight the benefits that multicast 4G broadcasting offers over unicast streaming. The technology delivers high-quality, uninterrupted live streaming to mobile devices without buffering through the broadcast mode of LTE.
A demonstration of the Evolved Multimedia Broadcast and Multicast Service (eMBMS) technology will take place at the BBC R&D Future of Broadcasting Showcase in the Glasgow Science Centre from July 24 to August 3.
eMBMS provides mobile network operators with a more efficient, cost-effective way of sending content to customers over an existing LTE network.
It does not need additional frequency spectrum as it shares the same spectrum with content delivery to individual - unicast - users in the network. It also delivers consistent quality as the number of users increases.
The BBC content for the demo will be sent over an IP link to a Huawei server in EE's test labs. A BBC application will be used to display and navigate the live streams on handsets.
EE's chief technology officer, Fotis Karonis, said that using eMBMS to deliver TV over 4G is an incredible demonstration of the capabilities of LTE. The quality of the network offers an amazing experience for consumers, and an amazing opportunity for broadcasters to more efficiently deliver their most popular content to multiple mobile users, said Karonis.