Mobile phone carrier EE has partnered with Age UK to launch EE National Techy Tea Party Day, which will take place on September 9. Over 500 EE stores, offices and contact centres will cease trading from 9.30-11am on the day to host events for members of the public who want to improve their basic digital skills.
EE is taking its digital inclusion campaign nationwide with Age UK following the success of its Techy Tea Parties in local EE offices, call centres and community venues over the past two years.
The campaign won the Prime Minister’s Big Society Award for its influence in boosting digital literacy and its work with helping local communities gain skills. 'Whether it’s creating an email account to connect with friends and family, or learning how to use a tablet, EE’s ‘Techy Tea Parties’ are demystifying technology and giving people the skills to get online,' said David Cameron.
People signing up to attend an EE National Techy Tea Party are invited to bring along the device they want to learn more about. EE staff will help them get to grips with the technology and teach them basic online skill
EE is inviting charities, businesses and local communities to support the day. Go ON UK, UK Online Centres, Marie Curie Cancer Care, EON, the Post Office, the National Citizenship Service, the Royal Voluntary Service, Argos and Wembley have all pledged support for the campaign. Samsung are the device partner for the event with Asda and Tetley signing up to provide tea and biscuits for all the events.
Olaf Swantee, CEO of EE, said, 'There are huge benefits to being connected in a world that is becoming increasingly digital but technology is moving so fast and it can be hard to keep up. Through EE National Techy Tea Party Day we want to use our staff’s expert knowledge to help those most in need develop these key digital skills.'
Lucy Hastings, lead for digital inclusion at Age UK, said: 'Age UK locally helps thousands of people in later life to get to grips with technology, gaining skills and confidence to use the Internet.' EE National Techy Tea Party Day will give older people the chance on the high street to experience what the Internet can offer such as keeping in touch with loved ones, discovering new hobbies, and saving money by shopping around, she added.
Age UK ambassador June Whitfield CBE supported the launch by hosting a special Techy Tea Party at the Age UK East London Computer Centre in Hackney to encourage people to sign up. She said: 'There are endless opportunities online and I would encourage everyone, no matter what their age, to embrace it.'