Tim Hipperson has been appointed interim CEO of mobile payment and advertising joint venture Weve. He joins the business with immediate effect, ensuring a smooth transition as Weve's existing CEO, David Sear, departs for online payment provider Skrill.
Hipperson has held a number of high-profile roles in the media industry, including UK CEO of Zenith Optimedia, UK CEO of G2 Joshua and CEO of RMG Connect. He has gained extensive experience in the data, analytics and the digital sectors and has worked across a broad range of disciplines.
Weve was co-founded by mobile operators EE, Telefonica and Vodafone to develop mobile marketing and mobile wallet services. More than 22 million consumers have given their consent to receive advertising on their mobile devices.
Commenting on the new appointment, Nick Parbutt, chairman of Weve and director of wholesale at Vodafone, said: 'The CEO’s role at Weve is a broad and complex one, which covers a range of areas such as data, mobile messaging, mobile display and commerce.'
As shareholders, we need to ensure the 'current commercial activity' of the business is supported against business objectives and that new future opportunities are developed, he added.
'We are pleased and delighted that Tim is stepping into the role, with his excellent heritage and background in the media industry.'
He also thanked Sear for the role he played in developing and pushing Weve forward.
Speaking on his new role, Hipperson said, 'Weve is a unique business with an amazing platform of data which is generating and delivering market leading products and services. I am very much looking forward to helping Weve evolve and to solidify its position at the forefront of the industry.'