Mobile phone operator O2 is looking for new revenue streams around the Internet of Things (IoT), according to its head of customer strategy and development. With consumers moving away from traditional forms of mobile communication like calling and texting to messaging apps such as WhatsApp and Viber, the market is becoming increasingly challenging for operators to grow revenues.
Speaking at an industry event organised by Marketing Week, Jonathan Earle, head of customer strategy and development at O2, said that smart thermostats Nest and Hive will become mainstream products and services. He asked at what stage does O2 move into things like protecting a home and protecting a car?
His challenge, he said, was to take O2 on the journey from mobile phones' minutes, texts and data into connected devices and services.
O2's owners, Telefónica, already offers connected services to car makers - the company has a machine-to-machine contract with General Motors. The data transmission technology offers services such as roadside assistance, navigation and maintenance. It has also partnered with car manufacturer Tesla to connect Model S cars.
Source: Marketing Week