4/18/2007 11:10:00 AM
Moto puts £5m into Z8
Motorola is ploughing £5m into advertising for its upcoming Z8 slider.
A lavish TV advert will take centre stage in a huge publicity campaign – the biggest handset launch from Motorola since the V3 RAZR.
The new phone's main selling point is its high-quality video playback feature. There is huge pressure on the slider to recover market share for Motorola in a week when the manufacturer revealed mobile devices segment losses in its Q1 figures.
Motorola has opted not to offer any retailers an exclusive deal, underlining the importance to win backing from all retailers and operators.
The UK business is packing the phone with free Bluetooth headphones and will be loaded with The Bourne Supremacy movie.