Network operator Three has reported an operating profit of £123m for the first six months of 2014, compared to £86m in the first half of last year and £121m in the second six months of 2013.
The improved profit was driven by both growth in customer numbers and growth in data usage per customer, said Three. The average data usage per customer remained significantly higher than the industry average - 2.6GB per customer per month in June versus 1.8GB and 2.2GB in June 2013 and December 2013 respectively.
Over the first six months of this year, Three introduced a range of benefits to improve customer experience. The carrier brought new contract handset and SIM-only plans to the market, which now include unlimited free 0800 numbers as well as new tools to help people manage their call spending.
Three also extended its roaming initiative to include five new countries, bringing the number of countries to 16 where customers can use their UK allowance at no extra cost while abroad.
Speakingon the positive results, Dave Dyson, CEO of Three said: 'We have delivered a huge amount in a short space of time and I am particularly proud of the positive improvements we have continued to make to our customers experience.' He pointed out that the network recently won awards for its 3G and 4G network coverage.
Richard Woodward, chief financial officer at Three, added: 'We have achieved sustained and profitable growth while introducing new tools and plans to help make mobile better for customers.'
He said that the steps the company had taken over the last six months helped it attract and retain 'engaged and profitable customers' while maintaining an efficient cost structure.