Network operator EE has launched its third 4GEE Mobile Living Index, which reveals how 4G is improving the lives of its customers by handing back an hour a day.
The benefits of being able to access 4G from EE are clear, says the carrier. With 60% of customers admitting they save time with 4G, 13% gained an extra hour’s leisure time. Meanwhile, 77% of customers said they work more efficiently on their 4G devices.
The Index analysed mobile data use and 4G customer trends since early 2013. Athough the amount of time people spend on mobile internet has remained stable, customers are doing more on their devices. The average data usage increased by 66% in the last 12 months, outstripping 3G customers on rival Orange and T-Mobile plans, said EE.
The report also revealed that the number of customers using fewer or no public WIFI services since getting 4G has reached 54%, while 30% are using less or no home broadband and 3% of customers cancelled their home broadband account since signing up to 4G on EE.
Commenting on the results, Olaf Swantee, CEO of EE, said: 'With more than four million customers and over a year of data, we’re in a unique position to understand how 4G is changing the way people use their devices for work and play.'
It is key that EE continues to extend the social and business benefits of 4G to as many people as it can, he added. 'We remain on track to cover another ten million people with 4G this year, bringing change to even more people across the UK.'
Ed Vaizey, Minister for Culture and the Digital Economy, said that EE’s research provides a fascinating insight into how consumers use smartphones and tablets.
'A 66% rise in average monthly data use in just 12 months is a remarkable leap and shows the difference 4G is making to how we use our mobile devices,' he stressed.
'The rollout of 4G is crucial for the UK’s digital infrastructure and will have a real impact on our daily lives.'