Phones 4 U exploring new partnerships, says CEO

Phones 4 U exploring new partnerships, says CEO

On the day that the Dixons-Carphone merger was confirmed high street rival Phones 4 U has announced that they are exploring a number of approaches and interest from potential retail and online partners. The firm also confirmed that the roll out of Carphone bays in Dixons stores would not affect outlets where Phones 4 U already had a presence until the end of its contract.

David Kassler, CEO, Phones 4 U said: "The roll-out of Carphone bays in Dixons stores is a natural next step from the news of the merger and fully in line with our agreement - this will not impact any Dixons stores where Phones 4u currently has a presence until the end of our contract. Our priority continues to be investing in the evolution of the Phones 4u business and we have been delighted by the interest and approaches we have received from other potential retail and online partners, which we are in the process of exploring. We will continue to help our customers embrace an ever-more connected world through our high street stores, our new mobile and web commerce sites, and the launch of our BE.SMART proof of concept trials."

Written by Mobile Today
Mobile Today

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