02 to exclusively offer Amazon’s Fire phone

02 to exclusively offer Amazon’s Fire phone

02 will offer the new Amazon Fire phone exclusively to customers in the UK for £33 a month with no upfront fee. Available for pre-order in the United Kingdom on O2 Refresh consumers will also be able to get a full year of Amazon Prime membership included for free until the end of the year.

Amazon chose the day before the Apple keynote to announce its first venture into the UK handset market. The device is being sold with a strong emphasis on value added services with the online retailer leveraging the established relationship it already has with the consumer to push the device. The brand hope this will combine successfully with the fact Amazon has established itself as an electronics brand with products such as the Kindle.

Nina Bibby, Marketing and Consumer Director at O2: ‘We’re proud to be partnering with Amazon to bring Fire to the UK. It has always been our ambition to offer the very latest devices and to unlock the possibilities offered by innovative technology, and this is further proof of that commitment.’

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