Apple has announced the Apple Watch, a wearable gadget which connects wirelessly to the iPhone 6 and tracks your health and fitness.
After more than a year of gossip, rumours and speculation - but no concrete leaks - Apple has finally revealed the Apple Watch, a wearable gadget which acts as a fitness tracker and personal assistant.
The Apple Watch was announced by company CEO Tim Cook at a media event in Cupertino, California, alongside the new iPhone 6, which is available in two different sizes.
Instead of relying on touch inputs like other smartwatches, the Apple Watch is mainly controlled by the crown, which can be turned to control the user interface - such as when zooming in and out of maps.
Reacting to the launch of iWatch Scott Hooton, Chief Marketing Officer at Phones 4u said: 'Today Apple not only wowed us with a new iPhone range, but the unveiling of the much-rumoured Apple Watch. We see smart and wearable technology as the latest, key milestone in the evolution of the mobile experience, and our customers do too which is why we’re trialling our BE.SMART proof of concept in select stores in order to not only test consumer appetite for this broader smart tech category, but also to gauge how we can best support education and adoption of this emerging category.
'We know there’s a huge amount of appetite for a smart, wearable device from Apple – our research shows that nearly half of customers are interested in the launch of an Apple Watch – which is impressive for such a new product category.'