Microsoft make retail statement with New York concept store

Microsoft make retail statement with New York concept store

Microsoft has announced it is opening its first flagship store at 677 Fifth Avenue in New York City. The move demonstrates Microsoft’s willingness to push its retail proposition and challenge brands such as Apple with the opening of an ‘experience’ store

In a post on the official Microsoft blog David Porter corporate vice president, worldwide retail stores, said: ‘Our first flagship store, it will serve as the centerpiece of our Microsoft Stores experience. This is a goal we’ve had since day one – we were only waiting for the right location. And now we have it.’

Porter confirmed that the new store aimed to go beyond retail and act as an ‘experiential space for Microsoft as a company to further engage with our customers and partners in new and innovative ways.’

The new store will have specially trained staff and carry a full range of Windows products, Porter continues: ‘We are proud of the progress we’ve made to make Microsoft Stores the best place to go for Microsoft products like Surface Pro 3, Windows Phones, Xbox One and more, as well as a full lineup of accessories. Our passionate and knowledgeable store associates are building individual relationships with our customers and making sure each store is part of the fabric of the community that it operates in.’

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