10/16/2014 11:32:27 AM
EXCLUSIVE: STK Accessories sign Amazon UK deal
STK Accessories has revealed exclusively to Mobile that it has signed a deal with Amazon UK in time for the Christmas campaign. The manufacturer agreed terms with the online retailer and will be selling its products through the platform which its sales director Deborshi Sarkar described as ‘fundamental‘.
‘We have just signed a deal with Amazon UK in time for the Christmas campaign’ said Sarkar ‘the website has a lot of tools that will help us to promote STK to the consumer. It is fundamental for us to be on the Amazon platform.’
The brand which has previously worked as a service provider is now looking to make its name in the consumer space as Sarkar explains: ‘Historically our pedigree is as a service provider. But we have always been a consumer driven business, we want to know what the consumer wants when it comes to accessories. Our model in terms of pricing is that we are an affordable premium brand. The operators we work with have a high standard of quality. But to attract the customer’s attention we need to price ourselves competitively.
Leveraging its experience in the supply chain is something else that STK is looking to exploit, Sarkar continues: ‘We have 21 years of experience in the industry and with the supply chain with links going into the factories in China, this is crucial. In the mobile accessory space time to market is key, for example following the iPhone bend-gate news story we immediately had a meeting seeing how we could offer products that would combat such an issue. We quickly developed a set of products to re-enforce the phones structure so that we had a product we could market to consumers quickly.’