Truphone: making progress despite the loss

Truphone: making progress despite the loss

 International mobile network Truphone has revealed that it is confident that the
business is making headway despite revealing that it lost £91m in 2013. Speaking exclusively to Mobile, Steve Robertson, chief executive of Truphone, said that the UK was one of the areas where the business been successful: ‘Over the past few quarters the UK has been one of our strongest performing territories in terms of sales growth. We are increasingly finding that customers in the UK approach us after hearing about our proposition through word of mouth. However, we also benefit from very strong sales teams and a targeted marketing strategy in the UK. Some examples of our customers include five of the largest eight banks, Fit Flop, iBahn, Harley Davidson, and the London Symphony Orchestra.’ 

The company’s CEO was also keen to stress that the proposed changes to European roaming regulations would not have a negative impact on the brands business model: ‘Our Truphone World tariff plan means that the European roaming regulations are irrelevant for our customers, and so they should be because not only are businesses and trade going increasingly global but also communication trends such as IP communications, the internet of things and cloud computing extend far beyond the reach of the 28 EU member states. The demand for international data is skyrocketing across the whole of Europe, America, Asia and Oceania, so the EU data roaming proposals do not have a large impact on our customers or our business plan.’

Despite the £91m loss Robertson remained upbeat about the progress the firm had been making economically: ‘We are very happy with Truphone’s position, both financially and operationally. The company has achieved a huge amount over the past two or three years.  As you would expect, building a high-quality, truly global network is not cheap. Truphone is still at a relatively early stage of its development. We have invested £200m in the past two and a half years to develop and improve our infrastructure to create a unique, scalable network and to roll out our value proposition to additional territories.’

‘We don’t give forecasts. Looking at the big picture trends such as the demand for IP communications, internet of things and cloud computing, the international use of data is surging, and we are uniquely placed to benefit from this. We and our investors are very happy with progress.’

As ever, it is business that is key to Truphone’s potential success, but it isn’t only large companies the brand is chasing with its offering, as Robertson explains: ‘Our customers range from small companies with only handful of users through to the biggest multinationals such as global banks, who would have more than one thousand Truphone users. Because we have the only global network, we can give small businesses similar packages and the same quality of service as big multinationals. This is quite ground-breaking, as previously businesses had to use big, managed mobile services, like those offered by IBM or Accenture, which is just too expensive for small companies.’


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