EE attracted 1.4m new 4G customers in Q3, according to the networks latest results. Despite this growth operating revenue remained flat at 0% year-on-year excluding regulatory cuts and was down 1.2% when these costs were factored in.
There were some signs that the push for services such as 4G have begun to yield results with an increase in average return per user (ARPU) by 1.6% year-on-year excluding regulatory impact, it was 0.5% when regulatory cuts were included.
The business had 178,000 net postpaid mobile adds in Q3 with 60.3% of customer/B2B base now on pay monthly plans. EE’s pay monthly churn was at 1.1% for the quarter, which the network said was the fourteenth consecutive quarter at or below 1.2%.
On the B2B side EE said that it had seen growth with over 6,200 corporate accounts using 4G including MasterCard, Reading Council and Scotia GasStrong. The operator was said that demand for EE branded devices was up with the EE Eagle the company’s number one selling tablet in Q3.
Commenting on the results to Mobile Kester Mann senior analyst –operators at CCS Insight, said: ‘It was another strong operational quarter for EE and there has been an impressive take-up of 4G. The operator is probably on course to hit its target of 6 million 4G users by the end of the year. The impact on the financials has also begun with a small improvement in ARPU an indication that the take-up has begun to have an effect.’
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