Things we learned this week...

Things we learned this week...

The things we learned from a brain gain to a long goodbye via ARPU...

 

Carphone’s brain gain

Dixons Carphone has made no secret about the fact that it has been looking to extract as much information and expertise from what remains of Phones 4u as it can. So it didn’t come as too much of a surprise when the news broke that the collapsed retailer’s former CMO Scott Hooton has been working at Carphone’s Acton HQ as a consultant. Of particular interest to Dixon’s Carphone must be Hooton’s expertise in attracting the 16-25 demographic that Phones 4u was renowned for, whether they are able to use his knowledge market themselves successfully to this group will be interesting to see.

 

EE’s ARPU improvement bodes well

The somewhat clunky acronym ARPU is one that has been around the mobile industry for a long time. As the revenue streams shifted from voice and SMS to data over the years identifying the best way to improve your ARPU has been an issue raised time and again. EE’s latest set of financial results demonstrated that the operator has begun to convert some of its large 4G customer base into a tangible source of ARPU with both figures rising. Despite this overall revenue for the network remained pretty flat demonstrating that there is still further to go.

 

Nokia’s long goodbye (from mobile)

Ever since Nokia was bought by Microsoft it felt like a matter of time before the once ubiquitous Finnish brand would be disappeared by the US-giant. There have been several false dawns in this story but it felt like this week really was the end of an era. The announcement that the last Nokia branded phones will be the Nokia Lumia 730, 735 and 830 models was coupled with news that former Nokia VP UK and Ireland Conor Pierce had left Microsoft Lumia, looks like to be the final page of what has been an interesting chapter in mobile manufacturing history.

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