3/8/2007 11:23:00 AM
Driving law helps handsfree sales
Retailers got a shot in the arm from handsfree sales as the new driving law came into effect on 27 February.
Some retailers have reported a three-fold surge in sales as customers shell out to avoid the increased £60 fine and penalty points on their licence. ‘I’ve had a flurry of sales,’ said one dealer.
Another reported that in the past week, they had sold three times their usual amount of stock.
Managers at Phones 4u and The Carphone Warehouse reported a steady rise in demand. Carphone has been promoting its ‘hang up or go handsfree’ campaign for a number of weeks, and is exploiting the surge in demand with prominent point of sale material in its stores. A Phones 4u manager said: ‘Sales have been really good, much stronger than before the law came into effect. We’ve also just started doing store and window posters.’
Ken Taylor, managing director of Vstore, which distributes Parrot car kits, said orders from dealers had accelerated sharply since 27 February. ‘It seems to indicate that a lot of dealers didn’t get themselves fixed up in time for the rush,’ he said.