Things we learned last week...

Things we learned last week...

The things we learned last week from a switch up to and experiment via a seachange...

 

Samsung switch it up

You don’t hear the phrase ‘fundamental reform’ too much from a market leading brand, but that’s exactly how Samsung described its plans for its smartphone product portfolio. The manufacturer want to improve its performance in the mid to lower segments of the market in order to arrest a sales slump which has been brought into even sharper focus by Apple’s impressive iPhone 6 figures. Has Samsung identified the right area change to boost its sales and profitability? we’ll have to wait and see..

 

An Amazon seachange?

Mobile retailing hasn’t quite made the complete leap into the online domain that some predicted a few years back. Consumers have demonstrated consistently that they still want a physical in store experience with a device. However, it’s go to be significant that Amazon a brand synonymous with changing Britain’s high streets forever has started offering O2 contracts online. Following the launch of the Fire smartphone Amazon are really starting to make some noise in the mobile arena. Whether this latest move encourages consumers to change their attitude towards shopping for a mobile online will be interesting to monitor. If Amazon does end up playing a significant role O2 will have been very canny in by making themselves the exclusive network the online giant is selling at the moment.

 

The Google experiment ends

Just as one online giant begins to push its mobile offering another’s experiment has been officially consigned to history as Google sale of Motorola Mobility to Lenovo was completed. There was a lot of excitement surrounding Google’s purchase of Motorola and all the possibilities it seemed to promise. But for whatever reason it didn’t really work out for Google, which just goes to show how difficult it actually is to make the jump from popular online brand to mobile hardware manufacturer. As Facebook also confirmed to Mobile this week, sometimes its better to stick to what you know.

 

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