Three's NI project yields 28% sales boost

Three's NI project yields 28% sales boost

Three has announced that it has improved its Northern Ireland network coverage to 95% of the population. The operator explained that this was a result of a £12.7m investment in the country’s mobile network which it embarked on in January 2012. The network also reported a sales increase of 28% in Northern Ireland since the project began.

The Northern Ireland market is one where the brand’s roaming policy has the potential to have a major impact because it is the only part of the UK that customers could accidentally go over the border and experience higher chargers.

Three explained that it had improved its coverage in Northern Ireland by more than doubling the number of sites from 189 at the end of 2012 to 425, with new areas now covered.

The operator had also seen a six-fold increase in data usage and call minutes have tripled on its Northern Irish network, since the project began.

Chris Lloyd, Three’s area manager for Northern Ireland, said: ‘With the massive expansion of network coverage we've seen sales rise by 28%, and 84% of our customers in 2014 have said they are likely to recommend us to friends and family. With our Feel at Home offer addressing the problems of inadvertent border roaming our Northern Ireland customers have made us the top performing region of the UK for growth.’

The network is also set to bring 4G to Northern Ireland’s largest city Belfast this month.



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