Manufacturer Santok has announced that Karbonn Mobile will launch in the UK online at the end of November.
The a range of devices will be available exclusively through Amazon until the end of the year targeted at tech savvy and price sensitive consumers.
The brand’s flagship device for the UK market will be the Sparkle V Android One in partnership with Google. The initial product portfolio comprises of four smartphones including the Karbonn Titanium S6, Karbonn A19 and Karbonn A5S models.
Jay Pau, CEO of Santok Group, said: “For far too long the UK mobile device market has been dominated by a small group of huge brands and this has meant that the price for smartphones has been pushed extortionately high. There are currently low-end cheap alternatives, which offer what people pay for them. With Karbonn we are introducing a high quality brand, with leading technological innovation and cutting edge design, but without the 5* price tag.’
Deborshi Sarkar, Head of Sales at Santok said: ‘We firmly believe that this launch is going to shake up the playing field and market dynamics in terms of price proposition. Consumers in the UK are increasingly being driven by price as the cost of living continues to rise and no longer will they need to compromise on their smartphone choice.
‘We believe that online will be a crucial market for us 43% of all UK phones are now bought online. Consumers understand that having a high quality device doesn’t necessarily that you have to have a high price point.’
Santok Group said that it would be revealing further retail deals and network operators in the coming weeks.