Vodafone is eyeing an acquisition to boost its quad play offering with reports linking the company to a takeover of a number of media firms including; Liberty Global owners of Virgin Media, Talk Talk and Tesco’s streaming service BlinkBox.
The rumours linking the network to a quad play related acquisition are unsurprising considering EE and O2 have both confirmed that they are in preliminary negotiations with BT over a potential sale.
The pressure on Vodafone to make a move intensified on Friday with reports suggesting that Three’s owners Hutchinson Whampoa were looking to buy either EE or O2.
Vodafone has already stated that it will begin offering broadband in the new year with TV to follow ‘at some point’.
BT’s impending entrance into the mobile arena has strengthen calls for Vodafone to move into bundled service space. Last month Group CEO Vittorio Colao said that he didn’t believe the UK had become a quad play market yet, but that if it did the firm ‘would be there’.
Another significant factor in Vodafone’s quad play ambitions it its relationship with Sky. At the end of October it was revealed that the two firms had agreed a trial that allowed Vodafone to target 200,000 speciality Sky customers with its services. The agreement builds upon an existing arrangement which allows Sky to sell its services to Vodafone customers.
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