Asda brings in CPM for phone shop roll out

Asda brings in CPM for phone shop roll out

Asda has announced that it will outsource the sales and management staff for its phone shop estate to sales development agency CPM.

The supermarket revealed that earlier in 2014 CPM had been tasked with active selling for Asda Mobile across the Asda estate.   This was followed by an invitation to tender for the staffing and management of Asda’s Phone Shop business, in line with the retailer’s plans for a significant roll-out programme.

The sales development agency said that it would begin with the complete refitting and reformatting of the 13 existing Asda phone shops.

Linda Chassagne, CPM’s business unit director, said: ‘This is a specialist market and has required a complete strategic review, beginning with a mystery shopping exercise as part of an examination of existing sales practices, to provide us with a baseline for onward action.’

CPM said that it would sell Asda Mobile’s own Pay As You Go network and Pre Pay and Post Pay from a range of network providers.

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