Wearable tech to keep growing: Samsung Predictions 2015

Wearable tech to keep growing: Samsung Predictions 2015

Roger Enright, product director, IT & Mobile Samsung Electronics UK & Ireland:


‘2014 has been the year that the wearables market has really exploded and broken into the mainstream consciousness. Our own research, commissioned this September with the Centre for Retail Research, estimates that the value of the market in the UK alone will hit £313.6 million by the end of 2014, with total Christmas sales expected to rise by 182% (£67.64 million) to £104.7 million compared to 2013 totalling 1,028,800 million units.


‘2015 will see those in business increasingly rely on wearable technology to get better organised, better informed and more efficient. Beginning with smart watches, business leaders will use wearable technology to stay ‘always-on’ without being completely reliant on a smartphone. New Samsung research into wearables and business finds that:


‘2015 will also see virtual reality technology cross into retail, giving shoppers the chance to take virtual tours of larger items they may want to buy – such as cars or holidays – without leaving the showroom or travel agent. Plus the technology will also give retailers another way of training their staff, designing their stores and event delegating to shop assistants on the shop floor.


‘We’re looking forward to seeing where the mobile market will go, in light of the development of the 5G space. We expect to see significant momentum for 5G develop next year as testing continues and conversations begin to be had about the future impact it will have on smart cities and the ‘internet of things’. As the demand for new network technologies increases, we expect to see manufacturers think more seriously about adapting their offerings as appropriate to include 5G phones.’


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