More than half of consumers would refuse to pay more than £100 for a wearable product, a survey by Mobile Choice magazine has shown. More than 2,000 consumers participated in the survey, which revealed that only 6% would stump up more than £200 for a device.
The next six months look set to be a crucial period for wearables sellers according to the survey, with more than three-quarters of those polled saying they were likely to purchase a wearable within this time frame.
Shedding light on the most popular form of wearable, the survey revealed that the ‘traditional watch look-alike smartwatch’ was the overwhelming favourite among consumers, with nearly 40% naming it as the type of device they would be most likely to buy. Screenless smartbands were the least popular type of wearable among those surveyed, with only 11% saying it was their preferred form.
Fitness, health and sports topped the reasons to purchase a wearable device. However, there is clearly work to be done in convincing consumers of the fashion appeal of wearables, as ‘fashion’ and ‘fashion accessory’ were the lowest-scoring categories when it came to reasons to purchase.