Gav Thompson, former global director of business innovation at Telefonica, has joined customer engagement company Thunderhead.com as chief marketing officer.
Thompson, who founded O2 MVNO giffgaff, will be responsible for the strategic direction of the Thunderhead.com brand, the go-to-market execution and driving the entire global marketing operation.
The appointment comes as Thunderhead.com intensifies its drive to scale the brand and broaden the impact of the company’s One Engagement Hub. The Hub ties together customer insight, context and journey behaviour to help clients market to customers in a much more personal way.
Thompson brings over 20 years of experience to Thunderhead.com, having worked with major global consumer brands including Guinness, PlayStation, Toyota, 3, Absolut, Pepsi, FedEx, Bacardi and O2.
Whilst at O2, Thompson founded MVNO giffgaff which was aimed at O2’s digitally literate consumers. He has also worked at advertising and creative agencies, Abbott Mead Vickers BBDO, BBDO New York, TBWA & Publicis.
Commenting on his appointment, Gav Thompson said: ‘Thunderhead.com is an amazing organization. Their capabilities blew me away. They have developed a brilliant technology delivering a brilliantly simple solution. Their proposition is set to change the way modern marketers think about customer engagement and it has the power to totally disrupt the way in which brands behave in the future. Thunderhead can make it much easier and more rewarding for customers to interact with brands, which in turn makes the opportunities for the chief marketing officer easier and more rewarding.’
He added: ‘The marketing landscape is changing faster than ever before. Thunderhead has anticipated this by developing a completely unique and ground-breaking approach to customer engagement, with a solution that is purpose-built for a 21st century CMO. It will be a great privilege to help the team continue their launch of this powerful capability to the global CMO community.'
Glen Manchester, founder and CEO of Thunderhead.com said: ‘Gav’s appointment to the executive team signals a new era of growth as we look to scale the reach of the Thunderhead.com brand within the CMO and agency communities.
‘Gav has spent most of his career advising some of the best CMO’s in the world on how to build their brands, and has worked with some of the most admired global agencies. He was also the founder of a world-leading customer engagement brand himself. It means that Gav has seen the challenges of being a 21st century CMO from all angles, and his combination of knowledge and experience will help us refine our marketing, establish our position in the market, and assist us in our ambition to make Thunderhead.com the default choice for a CMO in the digital age.’