Azzurri Communications and EE have inked a major partnership deal which will see Azzurri sell EE’s products and services to its enterprise customers under the Azzurri brand.
The unified comms and managed services company, which is estimated to have around 4,500 customers, will also sell EE’s b2b services to its smaller SME clients under the EE brand.
The deal is a coup for EE as it intensifies its drive into the b2b market. It also strengthens Azzurri’s portfolio whilst giving it greater independence by bringing another mobile network on board. Before the EE deal Azzurri focused on selling O2 connections to customers.
Chris Jagusz, CEO of Azzurri Communications said: ‘The motivation behind this partnership was simple – we wanted to ensure we had independence in our supply chain.’
He added: ‘EE operates the most dynamic, innovative and biggest network in the UK with strong business products and services. By adding EE’s services to our portfolio we are now able to provide our enterprise and small business customers with independent and individual advice on the best fit mobility package for them.’
Mike Tomlinson, b2b director at EE, said: ‘Azzurri Communications has a strong reputation in the business market, and we are delighted to welcome them to our B2B partner community.
‘We are committed to working with the indirect B2B channel, and to becoming the operator of choice for business. This agreement further demonstrates our ambition in the business market.’
Jagusz said the company’s relationship with O2 remains important to Azzurri. ‘O2 has been our partner for many years and is an excellent network operator with whom we continue to have a strong and positive working relationship and shared customers.’
The company added that O2 will take over the management of Azzurri small business customers whilst Azzurri will continue to manage its existing O2 enterprise customers. Azzurri insisted the changes would have no detrimental impact on customers.
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