Dixons Carphone sees 8% Christmas revenue boost

Dixons Carphone sees 8% Christmas revenue boost

Dixons Carphone has seen an 8% revenue boost for the Christmas period, the retailer said that market share gains in mobile had contributed to the rise.

In mobile the firm reported a good growth in post pay with less impressive figures for its prepay offering. The retailer had also seen a growth in data consumption with postpay customers using 25% more data.

Speaking to a media following the announcement group CEO Seb James revealed that Dixons Carphone had seen a major uptake of wearable devices selling 13x the number of fitness bands compared to last year.

Sebastian James, Group Chief Executive, said: ‘The strange shape of this year’s Christmas trading was something of a roller-coaster but I am very pleased with the end result. In all of our largest trading markets we have excellent like-for-like performance against fairly tough comparables. At the same time, we have also experienced stable gross margin.’

‘There is no doubt that the huge scale and success of our Black Friday promotion impacted the three weeks that followed, but it was good to see customers respond positively to the deals that we had on Boxing Day where we saw growth from our record-breaking numbers last year in both the UK and Nordics.

‘There have been some market shifts as product lifecycles and ways of buying change: online has risen as a proportion, with excellent growth in both home delivery and click-and-collect. Prepay phone sales have continued to fall, replaced by postpay contracts to a large extent.’


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