EE has announced new multi-year partnership with Dixons Carphone.
The deal will see a shared focus on 4G, new connected devices and the power of combined mobile, TV and home offerings.
Dixons Carphone said that the partnership with EE was based on the strength of EE’s 4G network leadership and focused on a shared vision for the role of connected technology. The announcement comes after the long term agreements with Vodafone & O2, which were confirmed at the end of last year.
Graham Stapleton, CEO of Carphone Warehouse UK and Ireland, said: ‘This long term partnership with EE takes us in to the next decade with a joint focus on the amazing potential of connected technology, building on EE’s industry-leading 4G network and growing presence in the home. Creating deeper relationships with our network partners reinforces the ongoing importance of providing customers with independent advice and deals that are personalised to their needs. With the pace of change happening across the industry, we are thrilled that all the major networks value Dixons Carphone’s contribution to their business in the UK. This enables us to continue our ambition to offer customers ever-increasing connectivity options.’
The move from EE demonstrates that the brand remains committed to indirect channels, it also strengthens Dixon Carphone’s already powerful UK market position.
Marc Allera, chief commercial officer at EE, said: ‘We’re delighted to have agreed this long term partnership with Dixons Carphone, a partner that shares our vision for the future of mobile in the UK – giving customers great service, the biggest and fastest network and the UK’s best connected experience in the home and on the go. The combination of Dixons and Carphone Warehouse is very exciting for us, and has the scale, the skills and the retail presence to match our ambition, and support the role that we will play in people’s lives as more and more devices become connected, and customers increasingly seek combined mobile, TV and home offerings.
‘Combined with our recent acquisition of Mainline, today's announcement complements our wider sales strategy to grow the contribution from our direct sales channels through continued growth in our significant retail estate, the onshoring of all sales roles back to UK, and the completion of our exciting digital platform upgrade, which is already starting to benefit customers. All this, while focusing our consumer indirect relationships to fewer strategic partners who share our longer term ambition and vision to deliver the UK's best network and service.’