Sky has announced that it is launching an MVNO on O2.
The media giant said that under the terms of the multi-year deal O2 would give Sky wholesale access to 2G, 3G and 4G services over its popular nationwide network. The first mobile telephony services would reach customers in 2016.
Jeremy Darroch, group chief executive, Sky said: ‘As the UK’s leading brand for home entertainment and communications, Sky has a proven ability to launch new services, at scale. We know our 11.5 million customers trust Sky to offer them the best quality and choice and have an appetite to take more from us. Through our partnership with Telefónica UK, we can build on our expertise in content, innovation and service to launch a range of exciting new services and exploit the opportunities for growth in the fast-changing mobile sector.’
Ronan Dunne, chief executive of Telefónica UK, said: ‘We’re pleased to welcome Sky to our roster of innovative, successful partnerships, through which we help partners grow their offer to customers. Sky understands the importance of a strong network and excellent customer experience and has made us a trusted partner to help deliver brilliant services. This will widen consumer choice still further and demonstrates the lively competitiveness of the UK market. We’re looking forward to working with Sky.’
Sky has long been rumoured to enter the mobile business and its decision to pursue a MVNO on O2 comes a week after it was suggested that the two could form a mutually beneficial quadplay partnership.
The move increases pressure on Vodafone to act once again, the brand had appeared to be close to Sky with some analysts suggesting that the operator would buy the TV giant.