Talk Talk believes that the quarterly growth of its mobile subscriber base is evidence that UK consumers are becoming more aware of the quadplay proposition. The MVNO attracted 50,000 new mobile customers in the quarter. It also introduced a quadplay bundle deal in December, which gave them 11% of the total UK SIM market for the month, ahead of both Vodafone and Tesco Mobile.
The company’s head of mobile. Dan Meader, said that the figures were further evidence that consumers were willing to take mobile services from traditional broadband providers: ‘The EE and BT deal that exists, and Sky’s MVNO a greement, clearly demonstrate the move is towards quadplay. We believe that we are ahead of other providers in that we have been offering a quadplay package for some time now.’
Responding to the rumours linking a number of firms with the acquisition of Talk Talk, Meader said: ‘Strategically we are in a strong position, we have all the tools in the tool kit and are in a good place as a standalone proposition.’
Talk Talk believes that the potential takeover of O2 by Three’s owners Hutchison would be good news for the MVNO. The company recently transferred from the Vodafone network to O2’s, and Meader thinks the deal could improve that more: ‘We are set to partner with O2 – if they get together with Three then they become an even a bigger beast and we benefit from that. Potentially we could be working with the biggest network out there.’