Sky’s mobile plans get industry thumbs-up

Sky’s mobile plans get industry thumbs-up

Sky’s plans to offer mobile have received the backing of Mobile readers, with an online survey finding that 70% believe Sky’s entrance into the mobile market will be good for the industry.

The media giant has sealed a multi-year deal with O2, giving it wholesale access to 2G, 3G and 4G services over its popular nationwide network. The first mobile telephony services should reach customers in 2016.

Some analysts also expect the deal to have a disruptive effect on the mobile industry. Martin Scott, head of Analysys Mason’s consumer services, said:‘Sky could become a market disruptor, especially if BT’s appetite for change is dulled by the acquisition of EE.BT has a desire for disruption: it has followed the launch of BT Sport with an “inside-out” business model for mobile operations, with the fixed network playing a leading role in supporting and delivering mobile services. By acquiring EE, BT would become the largest fixed operator and one of the largest mobile operators. With little incentive to disrupt the quadplay market, it would have the most to lose.

‘Sky has previously proved its ability and willingness to disrupt the telecoms market, notably with its low-price high-speed broadband services; quadplay, and converged fixed-mobile services could be Sky’s next logical move.’

Source: Mobiletoday.co.uk survey 03/02/2015

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