Flat festive period for Samsung smartphones

Flat festive period for Samsung smartphones

Retail salesfigures obtained by mobile magazine have shown that Samsung’s smartphone sales remained largely flat over the Christmas period. The Korean manufacturer stayed at around the 25% mark from the end of November through to the first week of January when the brand so a slight rise (+2%) in market share.

Apple remained the largest selling smartphone brand for the 10 weeks from November through to January, although the Californian firm did sell less over Christmas dropping from a 40% market share to between 36%-38% for the festive period.

Sony managed to overhaul Nokia to take third spot in the smartphone market in the last week of January and the first week of February. In the weeks before that however the Microsoft owned manufacturer held third position throughout the Christmas period maintaining a 4% advantage over its nearest rival from the end of November through to January.

In terms of operating systems Android remained in a dominant position over the ten weeks from November to February rarely dipping below the 50% mark. Interestingly, iOS remained second behind Google’s platform an improvement in the Windows operating systems for the Christmas period largely affected Apple’s operating system market share, pushing the Californian brand well under 40% over the six weeks running up to the new year.

Industry insiders are predicting that Samsung will embark on a major sales and marketing push in 2015. The brand is expected to launch the Galaxy S6 the successor to the Galaxy S5 as the brand looks to win back market share from its fierce rival Apple.

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