7/17/2006 5:34:00 PM
Slow start for 6233
Sales have been lower than expected for the highly anticipated Nokia 6233, leading to substantial price drops and leaving distributors with surplus stock.
The 6233’s trade price has plummeted by about 25%, from around £210 to £160 since its release late last month, due to relatively low demand for the handset.
Unique Distribution’s sales director Jolyon Bennett said: ‘Everyone’s got loads to be honest. Everyone thought the product was going to be massive.’ Another distribution source added: ‘There are a lot of 6233s out there. I haven’t seen the products selling.’
Nokia released the product in far larger quantities than usual for handsets of its type due to high preorders of the eagerly awaited device. Some distributors are known to have sold large quantities of 6233s overseas due to excess stock on the UK market.
Retailers have also complained the phone isn’t selling. One dealer said: ‘No one wants it. We only sold about ten of them in the last two weeks. That’s not fantastic.’
The 6233 combines a familiar Nokia bar-style design with 3G functionality. Its features include a two-megapixel camera, expandable memory and onboard music player.