8/3/2006 5:16:00 PM
Sales soar for new animals
Orange's animal tariffs have made a dramatic comeback in the contract market, only days after the operator boosted their bundled value by as much as 50%.
Its £35 Racoon tariff is currently the second best-selling deal at The Link and the third most popular bundle at Phones 4U. The operator's Canary and Dolphin packages are also understood to be selling well.
Contract sales through the operator's own stores have also experienced a sharp upturn since the new deals launched. 'When the animals first came out we were struggling to do any contracts whatsoever, but we've seen a huge increase in sales,' one Orange salesman told Mobile, adding that the operator's unlimited texts or landline minutes offers were proving especially popular.
Orange's rich commission packages have helped boost sales at independent retailers. The Link is currently bundling 15 months half price line rental on Racoon 35 with a free Samsung E900. The Carphone Warehouse is offering £1.99 line rental for eight months on Orange's Canary 30 with a free Sony Ericsson W810i.
The figures mark a significant step up from Orange's earlier performance in the contract market. Connections plummeted when its animal deals first hit the market in April this year and the relatively low-value deals caused many retailers to shift their business onto T-Mobile, O2 or 3 instead.