Hutchison Whampoa’s mobile wholesale business unit, Hue, has launched a global operator-led mobile virtual network enabler (MVNE) to act as a single point of entry for MVNOs.
The MVNE platform will allow users access Whampoa’s networks across Europe and Asia and moves one step closer towards building an international MVNO. For companies wanting to gain connectivity outside Whampoa’s footprint, Hue will negotiate with local operators in order to provide connectivity.
Hutchison Whampoa claims the platform will be aimed at operators who want to access a wholesale agreement on one price covering more than one geography. It is targeting brands that are looking to enable their customers to use data or mobile services in different markets and M2M businesses who are looking to track company devices over a wider area. In this way the company look to usher in a new market by creating one environment across Europe.
‘Today’s mobile wholesale market is fragmented and new entrants to mobile are often challenged with needing to understand market nuances and regulations in different countries,’ said Jarrod Nink, CEO of Hue.
’Hutchison Whampoa’s industry-wide credibility provides our customers with the reassurance that they will be able to connect end users to the latest 4G technology and robust networks.’
Partnerships with a number of MVNOs are expected to be announced in the coming months. However, with Google allegedly eyeing up an international calling deal with Whampoa, the launch is set to open up competition in a marketplace already occupied by companies such as Truphone.