Google favour mobile-friendly sites with changes to search

Google favour mobile-friendly sites with changes to search

Google has launched a new label that will rank mobile search results based on mobile-friendliness. In a change termed ‘mobilegeddon’, companies without responsive design websites will suffer as Google favours good mobile experiences, furthering the company’s mobile driven focus.

In order to be eligible for the mobile friendly label, companies must pass the company’s Mobile Friendly Test developer tool which includes text size, the amount of space between links and whether the content can fit across a mobile screen. At present many sites from the EU and Wikipedia currently fail the test, with the move expected to force companies to adopt mobile websites and responsive design.

Google claim this algorithm responds to a greater number of users increasingly using their search engine on mobile devices, and states it will ensure relevant and timely content that is easy to read and interact with.

Writing in a blog post, Google said: ‘We see these labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal.’

While previous algorithm updates such as Panda and Penguin affected just 12 percent and 3 percent of search results respectively, the new algorithm is set to have a significant impact. This launch comes less than a week after Google clashed with the EU over allegations they favour their own search results rather than links to online services run by rivals.

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