Carphone Warehouse has launched its new mobile network: iD.
Speaking at iD’s launch the retailer’s CEO Graham Stapleton told Mobile that the new offering would not be competing with its current network partners and had been designed to increase the brands share of the MVNO market.
iD will operate on the Three network, which means that Carphone Warehouse can once again offer contracts on all of the UKs major networks, albeit with Three’s going through the iD MVNO.
Carphone are hoping that iD stands out though competitive pricing and by offering customers free roaming to 22 different countries.
Graham Stapleton, UK CEO at Carphone Warehouse, said: ‘We definitely do not want to directly compete with our network partners, that not what this is about. It’s about taking that MVNO market share, we believe we should have a far greater share than what we’ve currently got.’
‘This is more focused on the likes of Tesco and Giff Gaff, it’s that part of the market, that this is definitely going to appeal to. We definitely do not want to directly compete with our network partners, that not what this is about. It’s about taking that MVNO market share, we believe we should have a far greater share than what we’ve currently got.’
Stapleton added: ‘In two to three months’ time [when the service has fully launched] we will be changing the way that networks connect customers and manage their billing in a way that we’ve never seen before.
‘We’re confident it’s going to appeal to all customers because of what we’re bringing to market. Obviously we would want to bring as many incremental customers as we possibly can for the business. But if we want to do that we have to look at a broad range of customers because were a mass market retailer.’